FUCK FITNESS By Durex

"Get in shape without leaving bed."

PROBLEM: Make a promo app for Durex.

SOLUTION: Durex releases a mobile phone/smartwatch application that sends daily sex positions that burn an optimal amount of calories directly to your devices, accompanied by educational, Durex-sponsored, sexual health/safe sex info, facts, tips, and stats. Why spend money at the gym? You can get in shape without ever leaving the bed! Fuck Fitness is a way to get more bang for your buck. The app includes a calorie tracker, heart rate monitor, sex/workout journal, duration timer, an overall weekly fitness report, plus points for consecutive daily use. The more you engage with the app, the more perks (coupons/promotional items from Durex) you unlock and receive!