BOTOX COSMETIC - see yourself

THE BRIEF: It’s not about frozen face anymore.  Or looking like a Bravo housewife. Real, real housewives are getting BOTOX®. And so are their husbands. And no one's keeping it a secret. 

THE SOLUTION:  Smash the stereotypes by giving real BOTOX® users from all walks of life a voice and megaphone to share their stories. We did a nationwide open casting call and found 25 real people who were interested in or long time users of BOTOX Cosmetic, and showcased their individual journeys.

TREATMENT DIARIES

As a continuation of the campaign, and to further push the transparency and realness, we followed our cast members on their BOTOX Cosmetic journeys and created online video treatment diaries.
This content was utilized across digital and social platforms.

LETS TALK BOTOX

To further. smash. any stigmas about BOTOX Cosmetic, we had our cast members answer common questions, and clear up any misconceptions about BOTOX Cosmetic.
This content was utilized across digital and social platforms.